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July 28, 2021
In the future, the company also plans to target the growing market of “ghost kitchens”, like Travis Kalanick’s CloudKitchens. Flippy has already been installed in locations like the LA Dodgers Stadium, Arizona Diamondbacks Chase Field, and two CaliBurger restaurants. Like the world of cpg accounting manufacturing, the food service space is starting to go all-in with robotics. And for established CPG brands, acquiring DTC brands is now a large engine of growth.
Increasing Number of Pet Food Niches
- CANarchy alone produces 616k barrels of beer and 211k barrels of hard seltzer each year.
- Pretty Litter is a brand of kitty litter that changes color based on a cat’s urine pH levels.
- Chewy’s reported revenue in 2021 was $10 billion, a 12% increase compared to the year before.
- In the midst of this diversification, beer has been losing ground to other beverages in the alcoholic market.
- Media companies often have substantial marketing budgets that allow them to target large client bases.
- Fat Straws, a bubble tea company, offers several versions of dalgona coffee in their cafes.
Hestan Cue offers a Bluetooth-connected countertop burner, smart pan, and companion app for guided cooking. Brava offers an optional paid membership program called Brava Plus, which includes guided recipes and a chef support line. The Chicago-based startup has accumulated over $65 million in funding since it started in 2015, including a $30 million Series C at the start of 2021. Like Tovala, which pairs a smart countertop oven with a weekly meal delivery service.
Travel Industry Trend Report
Retailers are increasingly reliant on social media to boost sales and customer retention. One of the most popular tools used to engage with customers today is temporary photo/video reels known as ‘stories’. In the short term, travel apps have a lower-than-average 1-day retention rate. On average, just 1 in 5 people will https://www.bookstime.com/ continue to use a travel app after the first day. And the IT & software industry has a comparatively low 77% customer retention.
- At one UK grocery store, sales of boxed wine were up more than 40% post-pandemic.
- And right now, DTC startups are busy nibbling away at traditional CPG brands’ profits.
- Looking at 2021 data, transportation apps fare rather well in terms of long-term retention.
- One aspect that links both media and IT is apps – specifically social media apps.
- A survey of 2,181 pet owners discovered that 43.6% prioritize the health of their pet’s foods over their own.
- According to a study by The NPD Group, about 90% of plant-based food consumers aren’t vegetarian or vegan.
New Product Categories Emerge
Unlike the other appliances we’ve covered so far, non-traditional brands lead the smart countertop oven category. Outside of food, sales of vegan and plant-based footwear, clothing, and beauty products are also growing faster than their non-vegan rivals. A survey of 2,181 pet owners discovered that 43.6% prioritize the health of their pet’s foods over their own. Search growth for “freeze dried dog food” is up 79% over the last half-decade. And startups aiming to get traction in the space by launching completely new types of pet food. Litter-robot is another brand looking to create a new category in the pet industry.
- Evidently, the type of app has a sizable influence on user retention rates.
- That said, new technologies and consumption habits are also creating new opportunities — for both stalwarts and startups.
- But without needing to compete for retail shelf space, the DTC business model is susceptible to competition.
- Search growth for “Athletic Brewing Company” have steadily increased since 2019.
Social Media Shopping Goes Mainstream
In fact, 70% of CPG brands that receive VC funding have a DYC component. In late May 2021, Bella and Duke announced an investment of nearly $10M, which it plans to use to increase its reach and impact. That explains why the AI-powered insurer Lemonade launched its own pet insurance coverage in 2020. Cat enclosures are another example of a luxury pet product on the rise. Instead, they sell their product exclusively via a monthly income statement subscription. Pretty Litter is also noteworthy because, unlike basically every other kitty litter on the market, their product isn’t available in pet stores or supermarkets.
