Meta Tags SEO Guide: How To Use Meta Tags Effectively 2025

You’ll also want to incorporate your keyword into the alternative text. This ensures that people know what your image is and how it relates to your page. Incorporating the target keyword in the alt-text of the image will help your site rank better for that keyword.

Key Elements of Off-Page SEO

At Tops Technologies, we are committed to helping businesses and individuals master SEO best practices to SEO Anomaly build stronger, more effective online presences. In this article, we’ll break down the fundamental components of on-page SEO — Meta tags, Content Optimization, and Internal linking — and how you can leverage them for success. SEO professionals use various methods to generate quality incoming links, including social media, creating sharable infographics, and even asking for backlinks.

A poor mobile design that’s difficult or impossible to read or use will also increase the bounce rate. In general, you can tell how engaged people are with a page based on its bounce rate. If a high percentage of users leave the page without any of those engagements, that’s a bad sign that you need to figure out and fix. There are many tools, free and paid, that you can use to test the loading speed of a specific page on your site. Google’s PageSpeed Insights tool is a good one for quick tests.

Find Out How Google Views Your Pages

You’re left with new pages with high-quality content that engage your target audience while boosting your rankings on search engine results pages. Your web page should be filled with engaging, user-friendly, valuable content. Each of your website’s pages should also be strategically planned with a target keyword. Our on-page SEO company helps your brand create a content strategy that gets you noticed by search engines and your ideal traffic. When your website has poor internal linking and a growing number of orphan pages, its search rankings are likely to suffer. Ensure that all images and multimedia assets on your site are optimized for quick loading times.

Poor Internal Linking and More Orphan Pages = Poor Search Rankings

• We recommend creating a checklist of items to review on each web page before publishing for consistency.
• The good news is that you have complete control over your site’s user experience.
• Learn more in Google Search’s guidance about AI-generated content.
• On-page SEO (aka on-site SEO) is the process of optimizing the content of a webpage for higher rankings in the SERPs.
• A compelling meta description can significantly increase your click-through rate (CTR).

On page SEO refers to the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. When executed well, search engine optimization (SEO) tactics put your brand name at the top of search results—a huge win if you’re looking for more organic traffic and brand awareness. But ramping up your SEO efforts can feel overwhelming if you’re unsure where to begin.

Or, if you have an account on Semrush, you can also check your speed with a free app from the Semrush App Center called Website Checker. If you want to take a more guided approach to learning SEO or training your entire team, check out the Moz Academy SEO Essentials Certification. We’ve consolidated all the resources you need to learn SEO fundamentals alongside unique learning methods, task lessons and quizzes to test your knowledge. You can also display your knowledge with your Linkedin Moz SEO Essentials certification badge. Image alt text, which stands for “alternative text,” is the text used to describe a non-decorative image used within the body of a landing page. Experience focuses on showcasing first-hand or in-depth knowledge about a topic.